Find Santa

The Find Santa app’s intro screen: “find Santa” in hand-lettering on a snowy blue screen, with a little gift and a sprig — and Santa peeking out from behind the phone.

About the project

Find Santa is a gamified geography learning concept where kids explore the world to solve a festive mystery: Santa is missing, and the only way to track him down is to learn about the cities he visited.

The challenge: One size fits none. Children’s UX usually targets narrow two-year brackets because cognitive and motor skills evolve rapidly.

Find Santa bridges a massive developmental gap, creating an experience that scales from a 6-year-old reader to an independent 12-year-old explorer.

The strategy

Setting the dial for adaptive play

The onboarding screen: “Hi Amari, how old are you?” above a little sprout and an age slider from 6 to 12+, set to 7.

The slider isn’t just a playful introduction, it sets the global state for the entire product experience. By choosing an age, the system instantly configures two major structural variables on the subsequent map screens:

How the chosen age configures the map screens
The city scope
(Cognitive scaffolding)
The fact density
(Content scaffolding)
For 6 years old
/ early readers
The world map unlocks only a handful of milestone cities at a time, keeping the exploration path linear, focused, and free from overwhelming choice. Text takes a backseat. Trivia is delivered via prominent audio cues, large custom illustrations, and bite-sized fun facts.
For 12 years old
/ older explorers
The map opens wide into a dense global grid, offering branching navigation paths and multi-city puzzles to solve. The interface shifts to deeper, text-forward contextual history, hidden geographic clues, and more advanced quiz elements.

Segmenting the journey

To minimize friction and protect the core gameplay loop, the user flow separates configuration from exploration.

User flow, opens the full diagram in a new tab. Onboarding: welcome, collect, your explorer name, your age, choose an avatar. Returning users: choose a continent, tap Santa’s red marks on the map, read up to three country pages, take a three-question quiz, and turn the mark into a treat.

Visual style

Designing a Festive, Global Playground

Standard Christmas designs rely heavily on traditional forest green and deep crimson, which can feel visually heavy and culturally limited.

I chose a vibrant, open Blue Cobalt as the canvas and a punchy Red-Orange as the primary interaction accent. This iteration keeps the palette feeling festive and energetic, while ensuring the global interface scales beautifully outside of just the winter holidays.

Style guide. Colours: primary cobalt #2A6DE7 and peach #FFA386; semantic light blue, sky and slate blues, blush and red-orange #FF6D4D; neutrals from off-white to deep purple #3B2B54; illustration accents of green, yellow, apricot and brown. Typography: Coquette for headings, Futura PT for body and labels. Components: round icon buttons and pill buttons.

Instead of flat, sterile UI components, simple and modern illustration serves as the primary visual asset.

Sign-up screen: Santa peeks over a cream card that says “Hello! Create an account to continue”, with name, email and password fields and a blue Sign up button. “Build your Elfatar” screen: a big elf face in a Santa hat, with round option buttons above and skin-colour swatches below. Explore screen: “Hi Amari, choose a continent below to start your adventure”, with an illustrated South America card showing 8 Santa stops.

Core mechanic

Shifting attention to intrinsic rewards

Capturing a child’s attention in a digital space is easy, but keeping it without relying on dopamine-heavy, addictive dark patterns is a significant challenge. Find Santa uses a purposeful storytelling loop to build meaningful momentum.

Interactive storytelling & meaningful treats

Rather than abstract points or flashy animations that cause overstimulation, rewards are tied directly to the narrative progression: every city fact learned yields a physical treat icon and a new contextual clue that brings them one step closer to tracking down Santa.

The exploration learning cycle

When a child visits a new global city, they unlock unique localized trivia.

Closing thoughts

Find Santa is a self-initiated concept. Designed to explore how technology can adapt to human growth. It’s a playground for loops that:

I am deeply drawn to projects that cross screens into everyday life; from connected hardware to calm technology. If you are building intentional, systems-driven products for families or physical spaces, let’s collaborate.

I am friendly. Promise!

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