This is a personal collaboration with my husband, a channel to create things that we love; music + illustration + storytelling. Nostalgic sounds and romantic stories have became the main inspirations for the look and feel of each of these albums.
We have released 3 albums through crowdfunding on Kickstarter. My main role in this collaboration is to design the packaging of each albums and create all visual assets we used for Kickstarter campaigns.
Print . Illustration . Art Direction
I was challenged to create branding and packaging for this family chocolate maker company. They create small-batch chocolates in their own home by using selective ingredients from all around the world. My goal was to portray the intimacy and natural chocolate making process into their branding.
Branding . Packaging
As a visual designer at Microsoft Retail Design Studio, my main role is to develop marketing assets for Microsoft global third party retailers in-store and digitally. I have worked with several lines of business such as Office, Xbox, Windows, Microsoft PC Accessories and Microsoft Surface from retail campaign to developing in-store customer experience.
ULLU is a Seattle based creative boutique that provides photography and stationery design service for events. In Hindi, ULLU means "owl". Taking cues from their name and the type of audience that they are targeting, I created a logo design that is intimate and playful with a feminine approach to portray the two ladies behind ULLU.
Branding . Print
As an established Seattle based modern dance company, Seattle Dance Project goal is to be portrayed as a visionary company who provides high class collaborative dance performance. Continuity and collaboration are the main inspirations behind the logo design. Modern typographical treatment and a clean layout are combined within the program and ticket design.
Branding . Print (Concept Project)
In collaboration with Megan Harris and Riva Davis, we set out to create an informative and engaging way to serve users in achieving their fitness goals, whether it is to loose weight, maintain their healthy living or for professional training. Shape Shifter facilitates user by providing nutrition tracker, calorie counter, fitness tracker and workout video guides that can be personalized based on users need.
This concept project involved extensive and comprehensive user research, creating user persona, site mapping, taskflow, wireframing, and prototyping.
UX . UI
Drawing inspiration from a traditional Bengali folk tale about human interactions with the bengal tiger, this school project involved creating a distinct look for a coffee brand. An effort was made to create a cohesive image for the brand, one that would appeal to someone looking for an authentic coffee from Bengali.
Print (Concept Project)
Azizah is a magazine that empowers American Muslim women. As a contributor I was given the opportunity to work with articles that featured inspiring American young Muslim. These are some of my proposed layout.