In collaboration with Megan Harris and Riva Davis, we set out to create an informative and engaging way to serve users in achieving their fitness goals, whether it is to loose weight, maintain their healthy living or for professional training. Shape Shifter facilitates user by providing nutrition tracker, calorie counter, fitness tracker and workout video guides that can be personalized based on users need. 

This concept project involved extensive and comprehensive user research, creating user persona, site mapping, taskflow, wireframing, and prototyping. 

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UX . UI 

ULLU is a Seattle based creative boutique that provides photography and stationery design service for events. In Hindi, ULLU means "owl". Taking cues from their name and the type of audience that they are targeting, I created a logo design that is intimate and playful with a feminine approach to portray the two ladies behind ULLU. 

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Branding . Print

Drawing inspiration from a traditional Bengali folk tale about human interactions with the bengal tiger, this school project involved creating a distinct look for a coffee brand. An effort was made to create a cohesive image for the brand, one that would appeal to someone looking for an authentic coffee from Bengali.

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Print (Concept Project)